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Brand that Won Hearts
Our Story
The journey of Adinova began in 1989 with the establishment of Adinath Food Industries, marking the promoters’ initial foray into food processing. Since September 2013, Adinath Food Industries has been an integral part of Adinath Agro Processed Foods Pvt. Ltd.
Today, while the legal entity continues as Adinath Agro Processed Foods Pvt. Ltd., the company has evolved with a renewed corporate identity as Adinova, reflecting its transformation into a modern, innovation-driven food enterprise.
Adinova specializes in the processing, marketing, and export of a wide range of processed food products. With a presence spanning over two decades, our commitment to superior quality products and excellent customer service has earned us a special place in the hearts of consumers.
Our brands have emerged as leaders in the processed fruit and vegetable products market. At Adinova, we blend tradition with modern processing techniques to deliver products that meet global standards while retaining authentic flavours. Our journey is driven by a passion for excellence and a vision for sustainable growth in the food processing industry.
Our Mission
Mission
At Adinova, our mission is to deliver a diverse selection of fresh and pure condiments, captivating consumers' taste buds. We are also dedicated to empowering creativity in the kitchen through a premium assortment of high-quality cooking aids, fostering a renewed sense of accomplishment in every culinary pursuit.
The Origin of Adinova
1989
Adinova Established
Adinova was founded, marking the inception of the company and the start of its first manufacturing facility in Jejuri.
1995
2nd Manufacturing Unit
Expanded the operations by inaugurating a second manufacturing facility in Jejuri.
2002
Capacity Expansion
Introduced Tomato concentrate line.
2006
The debut of Surabhi
Introduced "Surabhi Foods" as a retail brand with a focused sales team to enhance market presence and drive sales growth.
2007
Expansion into MIDC
Adinath Agro acquired a new unit in MIDC, introducing a versatile range of new products.
2009
Magic King arrives
Introduced Magic King brand to cater specifically to Tier 2 and 3 markets.
2010
Greenfield Project Expansion
Adinova acquired 33 acres of land at Kolvihire, Jejuri, for expanding the greenfield project.
2013
Award & Export
Recognized with D&B's Best Food Processing SMEs award in India & also entered the export market.
2015
Commercial Production
Operations kick off at the Kolvihire, Jejuri facility for commercial production.
2016
Celebrating a milestone in fundraising
Adinova secured funding from Carpediem Capital & Infina Finance to support growth initiatives.
2017
Our newest additions
Adinova introduces its latest offering, Mayonnaise, expanding its diverse product range.
2019
Fully Automatic Line
Adinova implements a fully automatic packaging line for enhanced efficiency.
2022
Our latest creations
Launched a new line of curry/gravy products, enriching its product portfolio.
2023
Unveiling Winn Prochef
Refreshing hospitality and elevating dining experiences with the renewed Winn Prochef brand
2024
Introducing Winn Retail Range
Adinova introduces Chinese Sauces under the Winn brand, enhancing its retail offerings.
Manufacturing capability
Adinova's total manufacturing production capacity stands over 35,000 MT/Annum.
Ketchup & Sauces
Mayonnaise
Canned Food
Noodles
Ready To Cook
Pickles
Fruit Jam
Other
Production Facilities & Infrastructure
Located in Jejuri, Pune, 160 km from JNPT port.
Land: ~30 Acres
for production, lab, R&D and warehousing.
What we stand for
At Adinova, our mission is to offer fresh condiments and high-quality cooking aids to inspire culinary creativity and delight taste buds, while adhering to the five pillars we represent.
Trust
Our strict quality controls ensure reliable products for our consumers.
Innovation
Ensuring our brand stands for quality and value-for-money. We introduce new products aligned with food trends for exciting flavours.